THE BASICS

• Who to Design For
• Actions
• Specs
  • Screen Size
  • Layout
  • Content
  • Links
  • Images

CONTENT

"Design your content so that users reach frequently accessed information within a minimum number of page retrievals. However, it may lead to more page retrievals to reach less frequently accessed information." ¹ Remember that mobile users are generally browsing under different circumstances compared to a desktop browser. They usually need information quickly and maybe only using one hand to navigate.

You want to keep the content of your mobile site relative, and anticipate what your audience will be looking for. Phone numbers, directions, menus and statistics are common examples of mobile-benefiting content.

¹ .mobi, "Mobile Web Developer's Guide," http://dev.mobi/.